Fri, 28 Feb
|Alliance française de Lagos
MASTERCLASS | Keeping Up with the Time: The Key to Success in the Fashion Industry? With Jean-Marc Chauve
Join Jean-Marc Chauve, fashion expert and consultant, as he deciphers the keys to market adaptation and how to build a brand with lasting impact in an ever-changing landscape.
Time & Location
28 Feb 2025, 18:00 – 21:00
Alliance française de Lagos , 9 Osborne Rd, Ikoyi, Lagos 106104, Lagos, Nigeria
About the Event
ABOUT THE MASTERCLASS: Fashion is a complex, multidimensional phenomenon, the result of the interaction of multiple factors, including a society's political and social structures, cultural references, the respective roles of men and women, individual aspirations, evolutions in consumer practices... etc. Being part of a societal evolution is often the way for emerging brands to make themselves visible and reach a large audience. Through the study of recent international success stories, we'll examine the keys to understanding target markets and how to adapt to them, the different ways of linking brands to major societal changes while developing their own identity, the risks of opportunism, and how to envisage a brand over the long term, when these social movements can be ephemeral or quickly turn sour.”
ABOUT JEAN-MARC CHAUVE: After studying marketing and finance, Jean-Marc Chauve graduated from the Master 2 “Etude des phénomènes de mode et de création” (Study of fashion…